To define ‘corporate mindset’, firstly we have to have a clear idea about ‘mindset’.
Indecision theory and general systems theory, a mindset is a set of assumptions, methods, or notations held by one or more people or groups of people. A mindset can also be seen as arising out of a person’s world view or philosophy of life.
Now, let’s talk about our given topic ‘Corporate Mindset’. Like art, the corporate mindset is somewhat difficult to define, but oh so obvious when you see it and feel its limitations.
It is the unspoken rules of the workplace environment that reinforce a linear illusion of success and validate the hierarchy of power that sets the tone, energy, and business practices that drive organizations. It is the corporate mindset that leads to “yes men” and team member disengagement.
How will you know if there’s any organizational risk for your innovation project?
Any project can fit in one of the following two types: transactional or transformational. Either it is execution focused (Transactional) or changes focused (Transformational). Both approaches are useful when used at the right time.
Let’s take a sales example. Your sales team is not performing at the desired level. One approach is to start managing more tightly. Enforce more strict reports, higher targets for each phase of the sales funnel, speed up the process transactional improvement. The focus is to do it better. The same stuff, just better, faster.
Another approach (transformational mindset) is to focus on transforming the whole team to perform on a different level. You make skill assessments, coach them, train them. Or create a new value proposition and sales funnel concept. You do it differently. You focus on how to do things differently.
These are all about the basic of ‘Corporate mindset’. You may visit
https://youtu.be/adNFz95IagQ to know more about this. I hope you will be benefited.